This new legislation brings together all the separate discrimination laws under one, single Act - including the old Disability Discrimination Act (DDA).
The Equality Act covers race, religion, sex, sexual orientation, gender, age, pregnancy / maternity and disability discrimination.
As you might expect, we're focussed on the disability strand of the legislation, what it means to disabled people and what it means to you.
It is more far-reaching than the old DDA and tightens up on a number of areas that had been, at best, vague.
More people are covered by the Act with discrimination by association and discrimination by perception being new additions to the legislation.
The DDA had been with us for fifteen years and was starting to make an impact in how businesses perceived and served their disabled customers. We're hoping that this new law will add impetus to this rate of change.
It shouldn't take the introduction of new, stronger legislation for businesses to treat their disabled customers properly. In 21st century Britain I believe it's morally right that disabled people receive the same level of service as non-disabled customers.
But, putting the law and moral reasons to one side, businesses can actually benefit from 'getting things right' for their disabled customers. I don't think that business owners, especially in today's economic climate, can afford to turn customers away. However, this is happening in many cases where disabled people can't physically get into a business or the level of service they receive puts them off ever returning there.
Get it right and you'll have very loyal customers and an improved bottom line.
I know, I know - I'm preaching to the converted here, so apologies for my rant!
So, cutting to the chase...
We would love to help you improve, even further, the high-level of service you undoubtedly give to your disabled customers.
Our online Disability Awareness Training has been updated to reflect the new legislation and is the ideal way to bring you and your employee's up to speed.
The training is quick to deliver and amazingly cost-effective.
Our Disability Awareness Training gives an excellent introduction to all employees and management in an area where many feel uncomfortable and uncertain but overwhelmingly want to get things right. The aim of this training is to help your employees to be more confident in their day-to-day dealings with disabled people.
Call us today for more information and to book your courses - 0845 250 0617
Have a great weekend and I look forward to being of assistance to you soon.
Kind regards,
Ian
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